Finance Q&A

Primus launching VOIP phone service in Canada ?

Edwards Finance > Phones

Q. People are moving AWAY from their land lines for phone service, and this "breakthrough" not only imposes new restrictions (such as having a computer on both ends, subscribing to the same service for both parties, being home to make or receive the call, having the computer turned on, etc.) but costs almost the same to operate.

A. Starting at just $19.95 a month, TalkBroadband uses leading edge Voice Over Internet Protocol (VOIP) technology to transform high-speed Internet service into a local telephone connection simply, reliably and securely. "TalkBroadband begins a new era for Canadian consumers looking for a reliable, simple and less expensive alternative to traditional phone service," says Ted Chislett, president, PRIMUS Canada. "It's the perfect solution for DSL subscribers wanting a second phone line or for cable high-speed Internet subscribers looking to replace their existing phone line or add a second one." TalkBroadband Benefits and Features * Customers receive a home telephone number that can travel with them wherever there is access to high-speed Internet service (telephone DSL or cable). So a customer could go away for the weekend or overseas for a week and they could still be reached at their home phone number. * Customers have the option to keep their existing telephone number (in serviceable areas) or add a new one, and can choose their area code. * TalkBroadband is easy to set up, without the hassle and expense of a service call. * The service works with a regular telephone: PRIMUS Canada provides a Broadband Voice Gateway box that connects easily to the phone and the subscriber's existing high-speed Internet modem. * Customers can surf the Internet while talking on the phone. * A wide selection of features is available, including Call Answer, Call Display and Call Waiting. * TalkBroadband offers additional features not available on traditional phone services such as Call Transfer & 5-way Calling. * TalkBroadband offers free long distance calling between PRIMUS Canada Talk Broadband customers on their Broadband Voice service. * TalkBroadband customers can also select additional numbers and area codes for a small additional monthly charge, providing the customer a local presence in other areas of the country. TalkBroadband is an ideal solution for residential customers as well as small, home-based businesses. Customers can select from Toronto, Ottawa, Hamilton, Montreal, Vancouver, Calgary and Edmonton local numbers. Any high-speed Internet user in Canada, or anywhere in the world - no matter where they are located - can take advantage of TalkBroadband by selecting an area code and number from one of the cities above. For example, consumers who live in Barrie (705) can select a Toronto (416) area code and number, ensuring that calls to and from Toronto are not subject to long distance charges. "Since Canada's high-speed Internet penetration rate is the third highest in the world and is continuing at double-digit growth, there are literally millions of Canadians who can take advantage of PRIMUS Canada's TalkBroadband service,"says Andrew Day, senior vice-president, Residential Services, PRIMUS Canada. "Our more than 900,000 retail customers also provide us with a strong platform to reach Canadians with this new service." BCE Inc., parent of Bell Canada, has announced plans for a consumer broadband phone service. On Wednesday, BCE chief executive Michael Sabia said Bell will begin market trials of a residential VoIP phone service early next year, with the goal of having a "reliable" commercial offering in 2005. Bell is preparing for 2005 when cable companies such as Rogers Cable Inc. get serious about a VoIP home phone offering. Bell has asked the federal regulator to establish VoIP rules in Canada that will assure a level playing field. Meanwhile, competition south of the border is heating up for Vonage. A number of regional phone carriers and large cable companies have announced plans to offer consumer VoIP services of their own.

 


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